I led the brand voice and creative execution for Mode of One, Macy’s contemporary menswear launch designed to expand the brand’s relevance with a younger, style-driven audience. I shaped the tone, messaging framework, and campaign expression across channels, ensuring the brand felt confident, modern, and culturally credible
from day one.

The launch featured stylist Ouigi Theodore, with NBA players Jalen Brunson and Josh Hart
as campaign ambassadors, reinforcing the brand’s positioning at the intersection of sport, culture, and personal style.