I'm a creative leader with deep expertise shaping voice and identity for brands like Macy’s and Target. I empower teams to create meaningful marketing & UX experiences that attract and retain customers across every touchpoint.

As a versatile writer, I love the challenge of translating complex strategy into messaging that sparks emotional connections and leaves lasting impressions. I’ve collaborated closely with product, UX, legal, and design teams to bring clarity and voice to every channel, from onboarding flows and mobile app content to seasonal campaigns and retention messaging.

In my free time, I love a good family hike, a pick-up tennis match, and a weeknight paddleboarding session. As an adventurous home cook, you might find me hunting for new ingredients (kabocha squash: try it!) at the local grocery store. And I’m a proud Mama to a teen girl, a tween boy, and one very chill cat.