I’m a Senior Creative Director and writer who shapes brand voice and editorial systems for complex organizations. Most recently, I led brand voice and creative-led editorial strategy at Macy’s, where I helped shift the company from promotion-driven messaging to cohesive, customer-first storytelling at scale.

I specialize in defining voice, building narrative frameworks, and creating the conditions for strong creative work, whether that means writing foundational copy, setting editorial standards, or changing how briefs are evaluated. I’m hands-on by instinct and belief, and I partner closely with product, UX, design, merchandising, and legal to bring clarity and consistency across every touchpoint, from onboarding flows to seasonal campaigns.

Outside of work, I’m usually outdoors with my family, hiking, playing tennis, or paddleboarding when I can. I love to cook, experiment with new ingredients, and am a proud mom to a teen girl, a tween boy, and one exceptionally chill cat.