B2B Launch Narrative +
Go-to-Market Messaging

I defined the messaging architecture and sales narrative for the launch of Macy’s Media Network, translating first-party data, cross-channel scale, and closed-loop reporting into a compelling performance story for advertisers. I established the foundational positioning used to bring the network to market, supported by early partner results including Bulova’s 8x ROAS and 89% new customer acquisition.